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Tribes India: one-stop shop for gifting needs

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Tribes India: one-stop shop for gifting needs

  • Tribes India portal now showcases new products including Rakhis keeping in mind upcoming festive season.
  • It is being promoted as an ideal one-stop destination for gifting your family and friends as tribal products.

Tribes India

  • Tribes India is a brand under TRIFED which came into existence in 1987.
  • TRIFED, under the Ministry of Tribal Affairs, is engaged in marketing development of tribal products including art and craft items.
  • TRIFED has been marketing tribal products through its own shops called ""TRIBES India"" and through the outlets of the state emporia on consignment basis.
  • TRIFED has developed a system of sourcing products of art and craft made by empanelled tribal suppliers.
  • The suppliers comprise of:
  1. individual tribal artisans,
  2. tribal SHGs,
  3. Organisations/ Agencies/NGOs working with tribals
  • The products procured by TRIFED are then sold through its marketing platform of ""Tribes India"".
  • Tribes India E-Marketplace is India’s largest handicraft and organic products marketplace.
  • The initiative aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country.
  • The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and eCommerce partners as well as their own account in e-Marketplace.

Categories of products sold

  • The categories of tribal products sold in the platform include:
  • Metal Craft
  • Tribal Textiles
  • Tribal Jewellery
  • Tribal painting
  • Cane & Bamboo
  • Terracotta & Stone Pottery
  • Gift and Novelties
  • Organic and Natural Food Products

About Tribal Cooperative Marketing Development Federation of India (TRIFED):

  • It was established in August 1987 under the Multi-State Cooperative Societies Act, 1984 by the Government as a National level Cooperative body.
  • It works under the administrative control of the Ministry of Tribal Affairs
  • Functions:
  1. Bring about socio-economic development of tribals of the country by institutionalising the trade of Minor Forest Produce (MFP) & Surplus Agricultural Produce (SAP) collected/ cultivated by them.
  1. Playing the dual role of both a market developer and a service provider, empowering tribals with knowledge and tools to better their operations in a systematic, scientific manner
  2. Assist them in developing marketing approach.
  3. Capacity building of tribal people through sensitization and the formation of Self Help Groups (SHGs).
  4. Assistance in exploring and creating opportunities to market the developed products in national and international markets on a sustainable basis.

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