Tribes India: one-stop shop for gifting needs
- Tribes India portal now showcases new products including Rakhis keeping in mind upcoming festive season.
- It is being promoted as an ideal one-stop destination for gifting your family and friends as tribal products.
Tribes India
- Tribes India is a brand under TRIFED which came into existence in 1987.
- TRIFED, under the Ministry of Tribal Affairs, is engaged in marketing development of tribal products including art and craft items.
- TRIFED has been marketing tribal products through its own shops called ""TRIBES India"" and through the outlets of the state emporia on consignment basis.
- TRIFED has developed a system of sourcing products of art and craft made by empanelled tribal suppliers.
- The suppliers comprise of:
- individual tribal artisans,
- tribal SHGs,
- Organisations/ Agencies/NGOs working with tribals
- The products procured by TRIFED are then sold through its marketing platform of ""Tribes India"".
- Tribes India E-Marketplace is India’s largest handicraft and organic products marketplace.
- The initiative aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country.
- The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and eCommerce partners as well as their own account in e-Marketplace.
Categories of products sold
- The categories of tribal products sold in the platform include:
- Metal Craft
- Tribal Textiles
- Tribal Jewellery
- Tribal painting
- Cane & Bamboo
- Terracotta & Stone Pottery
- Gift and Novelties
- Organic and Natural Food Products
About Tribal Cooperative Marketing Development Federation of India (TRIFED):
- It was established in August 1987 under the Multi-State Cooperative Societies Act, 1984 by the Government as a National level Cooperative body.
- It works under the administrative control of the Ministry of Tribal Affairs
- Functions:
- Bring about socio-economic development of tribals of the country by institutionalising the trade of Minor Forest Produce (MFP) & Surplus Agricultural Produce (SAP) collected/ cultivated by them.
- Playing the dual role of both a market developer and a service provider, empowering tribals with knowledge and tools to better their operations in a systematic, scientific manner
- Assist them in developing marketing approach.
- Capacity building of tribal people through sensitization and the formation of Self Help Groups (SHGs).
- Assistance in exploring and creating opportunities to market the developed products in national and international markets on a sustainable basis.