Steps towards making India a tourist destination

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Last Updated28/09/2022

Recently, the Dhauladhar ranges witnessed a gathering of State Tourism Ministers - a first-of-its-kind meeting to discuss, debate and deliberate on modes and mechanisms to develop tourism in India.

Co-developed by drawing inspiration from ‘Whole of Government’ approach.
Enables the breaking down of silos and encouraging synergies across various government corridors.
Aims to recognise India’s role in contributing towards global tourism as well as focusing on recovery by also promoting domestic.
The Tourism Ministry has come up with a strategy and action plan to encourage more Indians to travel domestically.
To explore India’s natural, cultural, & spiritual beauty while reaching the goal of an ‘Ek Bharat Shreshtha Bharat’ (interaction and mutual understanding).
Tourism Ministry has also been working with the MEA to identify 20 Indian missions abroad with the highest tourist footfalls to India.
To build country-specific strategies to attract foreign tourists.

Tourism has been one of the sectors severely affected by COVID-19.
Emergency Credit Line Guarantee Scheme
Enhanced from ₹4.5 lakh crore to ₹5 lakh crore to benefit enterprises in hospitality and related sectors such as hotels and restaurants, marriage halls, travel agents, etc.
Draft National Tourism Policy 2022
Prepared by Ministry of Tourism
Aims at:
- improving the framework conditions for tourism development in the country
- supporting tourism industries
- strengthening tourism support functions
- developing tourism sub-sectors
Guiding principles include promoting sustainable, responsible and inclusive tourism in line with our civilisational ethos.
Also aims to give impetus to digitalisation, innovation and technology through the National Digital Tourism Mission and skilling through the Tourism and Hospitality Sector Skill Mission.
Also gives a special impetus to private sector participation through public-private-partnerships (PPP).
First such attempt to bring forth a transformative tourism policy after 2002.
Green Tourism Mission
Expresses inherent need to live harmoniously with nature and within our means.

India can present itself as a major tourism destination during India’s presidency of the G20 (December 2022- November 2023).
India’s age-old dictum of ‘Atithi Devo Bhava’ will come to the fore as it welcomes delegates from the 20 countries/European Union.
Tourism Ministry also plans to to bring in necessary interventions such as:
visa reforms
ease of travel
traveller-friendly an
improved immigration facilities at airports

By mid-2024, India would be at pre-pandemic levels, with India achieving $150 billion as GDP contribution from tourism and $30 billion in foreign exchange earnings with 15 million foreign tourist arrivals.
By 2030, India is estimated to grow at 7%-9% compounded annual growth rate.
India also expects the enabling policy framework to bring in:
$250 billion in GDP contribution from tourism
140 million jobs in the tourism sector
$56 billion in foreign exchange earnings with more than 25 million foreign arrivals.
India is also committed to ensure the positioning of India as one of the world’s best tourism destinations by 2047.