Rajasthan Launches Mobile Veterinary Units and 1962-MVU Chatbot Service
| Aspect | Details |
|---|---|
| Scheme Name | Mobile Veterinary Units (MVUs) Scheme |
| Launch Location | Rajasthan |
| Key Initiative | 1962-MVU chatbot service for tele-consultancy |
| Chatbot Number | 9063475027 (WhatsApp-based service) |
| Call Centre | 1962, operational for six months |
| Funding | BFIL (subsidiary of IndusInd Bank) under Corporate Social Responsibility (CSR) |
| Animals Treated | More than 41 lakh animals in the last one year |
| Publicity Campaign | - 10 lakh SMS to livestock farmers<br>- 180 digital wall branding<br>- Audio publicity via e-rickshaw and tempo<br>- Distribution of 7 lakh pamphlets<br>- Signage in 100 veterinary hospitals<br>- Key-chains, calendars, and other promotional materials |
| Objective | - Provide medical services to livestock owners at home<br>- Increase access to MVU scheme<br>- Expand and strengthen service usage<br>- Bring transparency and efficiency via digital and AI technologies |
| CSR Overview | - Corporate Social Responsibility (CSR) is a self-regulating business model for social and environmental impact<br>- India mandates CSR under Section 135 of the Companies Act, 2013<br>- Applies to companies with net worth ≥ ₹500 crore, turnover ≥ ₹1,000 crore, or net profit ≥ ₹5 crore<br>- Most countries have voluntary CSR frameworks, except Norway and Sweden, which transitioned from voluntary to mandatory |