| Event/Highlight | Details |
|---|---|
| Appointment | Rahul Dravid appointed as brand ambassador for Paradeep Phosphates Ltd. (PPL) on 5 November 2025. |
| Objective | Promote sustainable farming, balanced fertiliser use, and farmer education across India. |
| Company Background | Paradeep Phosphates Ltd. (PPL) is a leading fertiliser company in India, offering phosphatic, NPK, and organic fertilisers. |
| Campaign 1 | "Kheti Ka Game Changer" - Promotes Jai Kisaan Navratna Nano Shakti Nano DAP, a next-gen fertiliser, using cricket metaphors. |
| Campaign 2 | "NPK and Organic Fertilisers Ki Winning Team" - Encourages balanced mix of nutrients, drawing parallels to cricket team spirit. |
| National Alignment | Aligns with National Mission on Sustainable Agriculture (NMSA) and PM-PRANAM (Programme for Restoration, Awareness, Nourishment and Amelioration of Mother Earth). |
| Key Goals | Address overdependence on nitrogen-based fertilisers like urea, improve soil health, and empower farmers through education. |
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