One District One Product ‘ODOP Wall’ launched

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CategoryYojana

Last Updated17/08/2023

Recently, One District One Product (ODOP) and Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) joined hands to launch ‘ODOP wall’.

Under this, products are being identified from all districts to be promoted for their unique qualities and cultural significance.
This includes various handicrafts, handlooms and agricultural products that have been associated with the identity of their place of origin.
Objectives
- To help districts reach their full potential
- To foster economic and socio-cultural growth
- Create employment opportunities, especially in rural areas.
- To showcase India’s diverse and exceptional craft heritage.
- To turn every district in India, into an export hub through promotion of the product in which the district specialises.

It is an initiative under the Ministry of Commerce & Industry.
Objective: To make the country self-reliant by fostering balanced regional development across all districts of the country.
It selects, brands, and promotes one unique product from each district.
- This encompasses various sectors, including handlooms and handicrafts.

It is a Centrally Sponsored Programme, launched by the Ministry of Rural Development in 2011.
Aim: To eliminate rural poverty through the promotion of multiple livelihoods and improved access to financial services for the rural poor households across the country.
It involves working with community institutions through community professionals in the spirit of self-help.
It impacts livelihoods by
- Mobilizing rural households into SHGs.
- Organizing one-woman member from each rural poor household into SHGs
- Providing training and capacity building to SHG members
- Providing access to financial resources from their own institutions and banks.