One District One Product' (ODOP) initiative of Centre churning big success stories

• ODOP wrote success stories in trade facilitation of Apples and Walnuts in Jammu & Kashmir.
• Artisans and producers from all districts of Uttar Pradesh have been promoted and assisted under ODOP.

About

• One District One Product (ODOP) is an initiative that is seen as a transformational step forward towards realizing the goal of AtmaNirbhar Bharat.
• Mandate: One District One Product (ODOP) scheme aims to realize the true potential of a district, fuel economic growth, and generate employment and rural entrepreneurship.
• Implementation: ODOP initiative is being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.
• The Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product.
• State Export Promotion Committee (SPEC) and District Export Promotion Committee (DEPC) have been constituted in states under the ODOP initiative.
• DEPC is constituted in all districts of India, except districts of the state of West Bengal.
• Marketing Avenues: All the products under ODOP scheme will be available at NAFED Bazaars, E-commerce platforms, and prominent retail stores across India.
• In India, Uttar Pradesh government was the first state of India to launch the concept of One District One Product in 2018.

Background

• ODOP is basically a Japanese business development concept, which gained prominence in 1979.
• It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population.
• Over time, it has been replicated in other Asian countries as well.

Components of the Scheme:

• Identify one product per district based on the potential and strength of a district and national priorities
• Develop a cluster for that product in the district which is capable of producing a world-class product with quality, scalability, and a brand
• Provide market linkages
• Address bottlenecks for exporting these products
• Support local exporters/manufacturers to scale up manufacturing
• Find potential buyers outside India with the aim of promoting exports
• Promoting manufacturing & services industry in the District
• Generate employment in the District

Financial Assistance under the ODOP Programme

• Common Facility Centre (CFC) Scheme: This scheme would provide financial assistance of up to 90 percent of the project cost. It is provided by the state government.
• Marketing Development Assistance Scheme: The financial assistance would be provided to all participants of national and international exhibitions and fairs. They can use it for displaying and selling their products selected under the ODOP programme.
• Finance Assistance Scheme (Margin Money Scheme): This scheme benefits with not whole but a margin of the project cost. The applicants receive it in the form of subsidy to set up the project.
• Skill Development Scheme: In this, all skilled artisans would be trained through RPL (Recognition of Prior Learning). They would be certified through various Sector Skill Councils, SSCs, whereas the unskilled artisans would be trained for 10 days and provided with an advanced toolkit which will be free of cost

Objective

• Transforming Districts into Export Hubs: One District One Product (ODOP) scheme aims to convert each District of the country into an Export Hub by- Identifying products with export potential in the district,
• Addressing bottlenecks for exporting these products,
• Supporting local exporters/manufacturers to scale up manufacturing, and find potential buyers outside India.
• Promoting Industry and Export: One District One Product (ODOP) initiative aims to promote the manufacturing & services industry in the District, along with promoting exports of identified products.
• To find potential buyers outside India with the aim of promoting exports, promoting the manufacturing & services industry in the District
• Generating Employment: One of the key goals of the One District One Product (ODOP) initiative is to generate employment for the local people in the District.