'Jo Aaya, So Wapas Aaya' Wins First Prize at IATO Conference
| Aspect | Details |
|---|---|
| Event | Annual Conference of the Indian Association of Tour Operators (IATO) |
| Location | Maharashtra |
| Award | First Prize in the Digital Media Advertising Grade |
| Winning Entry | TVC 'Jo Aaya, Wo Aaya, Yeh Hai MP Ki Maya' by Madhya Pradesh Tourism Board |
| Key Spokesperson | Shiv Shekhar Shukla, Principal Secretary Tourism and Culture and Managing Director Tourism Board |
| Objective | Promote tourist places of Madhya Pradesh in India and abroad |
| Art Style | Gond painting |
| Content | Depicts tourist destinations and characters through a musical story |
| Social Media Stats | - YouTube: 1.38 million views<br>- Instagram: 5.5 million views<br>- Facebook: 6.5 million views<br>- Twitter: 679k views |
| Total Views | Over 13 million views across platforms |