India's First GI-Tagged Fig Juice Exported to Poland by Purandar Highlands
Key Aspect | Details |
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Achievement | Export of India's first GI-tagged fig juice to Poland. |
Previous Milestone | First commercial consignment of GI-tagged Purandar figs exported to Hong Kong in February 2023. |
Pioneering Export | First company to export Indian fig juice to the European market and Purandar figs to Hong Kong. |
GI-Tagged Produce | Products made from Purandar figs, known for taste, size, and nutritional value, with a GI tag. |
Government Support | Support from Piyush Goyal (Commerce and Industry Minister) and Sharad Pawar (former Agriculture and Defence Minister). |
Market Potential | Interest in Indian figs and fig-based products in global markets like Poland and Hong Kong. |
Brand Building | Leveraging the 'Visit India 2023' campaign to promote Indian products internationally. |