| Category | Details |
|---|---|
| Leadership Change | Milan Nedeljković appointed as new BMW CEO, replacing Oliver Zipse. Effective from May 14, 2025. |
| Tenure | Nedeljković's mandate runs until 2031. Zipse steps down after 35 years at BMW. |
| Key Challenges | Intensifying competition from Chinese EV makers, rising costs, and U.S. tariffs. BMW cut its 2025 earnings forecast. |
| Strategic Focus | Neue Klasse EV models (launching 2026) to drive growth. Emphasis on electric and digital innovation. |
| Nedeljković's Profile | - Joined BMW in 1993 <br> - Managed MINI plant (Oxford), Munich plant (MD) <br> - Board member since 2019 <br> - Background: Mechanical engineering, studied at MIT. |
| Zipse's Legacy | - Led BMW through COVID-19 <br> - Strengthened supply chains <br> - Pivotal in Neue Klasse development <br> - Joining Airbus Board post-retirement. |
| Market Context | - EV competition rising globally <br> - Chinese automakers gaining share <br> - U.S. tariffs impacting German automakers. |
Workflow
Login
Contact Counsellor