Beti Bachao Beti Padhao

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Beti Bachao Beti Padhao

  • The government spent a whopping 80% of funds under its flagship Beti Bachao, Beti Padhao (BBBP) scheme on media campaigns and must now revisit this strategy and invest in measurable outcomes in health and education for girls, noted the Parliamentary Committee on Empowerment of Women in its report tabled in Lok Sabha.

About the report:

  • The title of the report is ‘Empowerment of Women through education with special reference to Beti Bachao Beti Padhao’
  • The Committee which has framed it is chaired by Heena Vijaykumar Gavit
  • It was tabled in Lok Sabha on Thursday.

Findings and suggestions of the report:

  • The report highlights that out of a total of ₹446.72 crore released during the period 2016- 2019, 78.91% fund was spent only on media advocacy,”
  • BBBP has only been able to capture the attention of political leadership and national consciousness towards valuing the girl child over the last six years
  • and now the government needs to focus on other verticals by making ample financial provisions to help achieve measurable outcomes related to education and health envisaged under the scheme.”

About Beti Bachao Beti padhao scheme:

  • It was launched by Prime Minister in January 2015
  • the aim of the scheme was to address sex selective abortion and the declining child sex ratio which was at 918 girls for every 1,000 boys in 2011
  • It is being implemented across 640 districts in the country.

Objective of the scheme:

  • Prevention of gender biased sex selective elimination
  • Ensuring survival & protection of the girl child
  • Ensuring education and participation of the girl child

Target group:

  • Primary : Young and newly married couples; Pregnant and Lactating mothers; parents
  • Secondary : Youth, adolescents (girls and boys), in-laws, medical doctors/ practitioners, private hospitals, nursing homes and diagnostic centres
  • Tertiary : Officials, PRIs; frontline workers, women SHGs/Collectives, religious leaders, voluntary organizations, media, medical associations, industry associations, general public as a whole .


  • Implement a sustained Social Mobilization and Communication Campaign to create equal value for the girl child & promote her education.

  • Place the issue of decline in CSR/SRB in public discourse, improvement of which would be an indicator for good governance.

  • Focus on Gender Critical Districts and Cities low on CSR for intensive & integrated action.

  • Adopt Innovative Interventions/Actions by the districts as per their local needs, context and sensibilities.

  • Mobilize & Train Panchayati Raj Institutions/Urban local bodies/ Grassroot workers as catalysts for social change, in partnership with local community/women’s/youth groups.

  • Engage with Communities to challenge gender stereotypes and social norms.

  • Ensure service delivery structures/schemes & programmes are sufficiently responsive to issues of gender and children’s rights.

  • Enable Inter-sectoral and inter-institutional convergence at District/Block/Grassroot levels.


  • Advocacy and Media Campaign on Beti Bachao-Beti Padhao: under this Scheme, a Nation-wide campaign was launched for celebrating Girl Child and enabling her education. A 360° media approach is being adopted to create awareness and disseminate information about the issue across the nation.
  • Multi-Sectoral intervention in selected Gender Critical Districts worse on CSR: under this scheme, the multi-sectoral action in selected 405 districts (including existing 161 districts) covering all States/UTs will focus on schematic intervention and sectoral actions

Monitorable targets:

  • Improve the Sex Ratio at Birth (SRB) in selected gender critical districts by 2 points in a year.
  • Reduce Gender differentials in Under Five Child Mortality Rate from 7 points in 2014(latest available SRS report) to 1.5 points per year
  • At least 1.5 % increase per year of Institutional Deliveries.
  • At least 1% increase per year of 1st Trimester ANC Registration.
  • Increase enrolment of girls in secondary education to 82% by 2018-19.
  • Provide functional toilets for girls in every school in selected districts.
  • Improve the Nutrition status of girls - by reducing the number of underweight and anemic girls under 5 years of age.
  • Ensure universalization of ICDS, girls’ attendance and equal care monitored, using joint ICDS NHM Mother Child Protection Cards.
  • Promote a protective environment for Girl Children through implementation of Protection of Children from Sexual Offences (POCSO) Act 2012.
  • Train Elected Representatives/ Grassroot functionaries as Community Champions to mobilize communities to improve CSR and promote Girl’s education.

Project Implementation:

  • It is being implemented by the Ministry of Women and Child Development
  • It would be responsible for budgetary control and administration of the scheme from the Centre.
  • At the State level, the Secretary, Department of Women and Child Development will be responsible for overall direction and implementation of the scheme.
  • DPO at district level will be nodal officer for the implementation of the Scheme.
  • The scheme will be implemented through ICDS platform/MSK/DLCW at district, block and village level in convergence with Health, Education and Panchayati Raj Ministry.